A WORLD FIRST
The platform theme parks asked us to build
CommandCentr is the operations platform built specifically for theme parks. It’s designed to make daily work smoother, safer, and more enjoyable, from the back office to the frontline.
WHAT WE DO
So what is CommandCentr?
CommandCentr is an all-in-one ops platform used daily by frontline staff, loved by ops managers, and trusted by executives.
It replaces paperwork, Excel, WhatsApp, and legacy tools with a single mobile-first system that helps your team run safer, smoother days, getting more done, without extra headcount.
ABOUT US
Where it all started
CommandCentr was born at the frontline of one of the UK’s leading parks.
When outdated paper processes and spreadsheets were holding Paultons Park back, they called on us to create the first purpose-built platform to solve their real-world operational problems.
Instead of just another generic platform or repurposed tool, CommandCentr was built from the ground up to simplify daily ops, reduce downtime, and improve safety.
It’s used by the world’s busiest parks, including Merlin group, Parque Warner, and Paultons Park.
OUR STORY SO FAR
Evolving with parks just like yours
Purpose built
First Option Software begins work with Paultons Park to build a dedicated operations management system tailored to their real-world park needs. This world-first platform would become CommandCentr.
First live launch
CommandCentr goes live at Paultons Park for February half-term. It immediately saves 2 weeks of admin, eliminates paper training records, and gives team leaders back an hour a day through automatic ride data tracking. The leadership team gets real-time visibility for the very first time.
Market debut
CommandCentr is launched as a dedicated SaaS product against the backdrop of a worldwide pandemic. Despite the uncertainty of 2020, the platform made waves and ops leaders quickly recognised the potential.
Group pilot begins
Selected for a pilot at Legoland Windsor Resort during the Covid pandemic, the CommandCentr team works remotely with Merlin Entertainments to successfully launch a dedicated Manager App with live operational insights, alert tools, and a real-time help request feature.
Results at scale
Within four months of a full rollout at Legoland Windsor, the park enjoys a 10% increase in rides per guest, and a significant reduction in ride downtime.
Major upgrades
A major upgrade adds tools to boost efficiency and streamline workflows, including downtime checks, ride position swaps, new data metrics, document handling, and richer training content. The platform was successfully rolled out to other Merlin sites, as well as international parks including Flamingoland and Ferrari World.
Beyond the rides
CommandCentr evolves into a full resort ops platform. Teams can now manage operations across rides, retail and F&B. Automatic data capture integration rolls out at multiple parks around the world.
Industry recognition
CommandCentr is shortlisted for ‘Best Product Innovation’ at the Park World Excellence Awards 2023, alongside IAAPA Europe Expo in Vienna.
Enhanced training
An enhanced digital-only training system is launched, introducing more rich media and features like on-ride training, quizzes, and refresher courses. Training-based permissions are baked in, meaning only qualified staff can operate rides.
WHAT PARKS ARE SAYING
Why leading parks trust CommandCentr.
18%
“We’re already seeing visitors achieving over one additional ride per person, per visit.”
50%
“Changing our procedure to suit rides has seen a massive increase in our throughput.”
30%
“We can now get accurate live data to focus on all the aspects that contribute.”
+50
“With the information provided we’ve seen an employee NPS of 50, which is excellent.”
+10%
Boost in ride capacity seen at parks like Legoland Windsor
700+ rides
At theme parks around the world using CommandCentr
10,000 staff
Trained with CommandCentr’s rich training functionality
1 hour
Average time saved per manager per day
MEET THE LEADERSHIP TEAM
Trusted by parks,
built by pros
Every feature, fix, and rollout is driven by a single purpose: to make life easier for park teams. Our people care deeply about solving the everyday pains of our industry. We’re building CommandCentr not just as a product, but as a partner for parks of every size.
Owen Jones
Product Director
Clare Kinnear
Head of Strategic Partnerships
Matt Clarke
Managing Director
Mike Edwards
Operations Director
Richard Turner
Technical Director
Want to help shape the future of park operations? We’re always on the lookout for hands-on people who care about solving real problems. If that sounds like you, please drop us an email with your CV to jobs@bespokesoftware.com.
CONTACT
Get in touch
Email us
Give us a call
Prefer talking over the phone? We’re happy to walk you through how CommandCentr fits in your park.
+44 (0) 333 900 1444
Book a demo
Get a guided tour tailored to your setup and see CommandCentr in action.
Built by business-critical
software experts.
CommandCentr is developed and supported by First Option Software – an award-winning UK company with over 25 years of experience building bespoke platforms for some of the world’s leading organisations.
Granted a Royal Warrant in 2016 as a Supplier of Software Services to Her Majesty The Queen, First Option is backed by a highly skilled team with a passion for building tailored solutions that solve real-world problems.
FAQS
Your questions, answered
What exactly is CommandCentr?
CommandCentr is the first all-in-one operations platform built specifically for theme parks. It handles everything from daily park ops to training, downtime tracking, and frontline performance.
How is it different from other operations tools?
Most tools are generic, or adapted from other industries. CommandCentr is different, because it was built with real parks to solve real-world park-specific problems. It replaces the disconnected tools, paperwork and spreadsheets with a unified platform that’s perfect whether you’re running a family-owned park, or an international multi-site group.
Does it work offline or in zones with poor signal?
Yes. We know the realities of theme parks mean perfect internet isn’t a given. That’s why CommandCentr was designed to keep working in low- or poor-signal areas. Your team can still log checks, record downtime, or view key tasks when offline. Everything syncs automatically as soon as the signal is regained, giving you peace of mind.
Can CommandCentr scale across multiple parks or sites?
Of course. CommandCentr was designed for parks of all sizes. You’ll have the tools to set group-wide standards, with the flexibility to adapt what’s needed, like workflows, permissions, training, or signage. It’s built to scale, which means it grows with you, whether you run one site, or twenty.
What kind of support and training do you provide?
We provide you with a dedicated CommandCentr expert from day one, to guide you through setup and rollout. We can offer the training you need with ongoing support once you’ve launched.
WANT TO SEE MORE?
Let’s show you around
Book a live demo and see how CommandCentr works in real parks, with real teams, just like yours.